Happy First Birthday to not just a shop
Not just a shop store front and interior

That’s right – we’re celebrating our birthday tomorrow! Our first year really has flown by. To reflect on our first year, today we’re hearing from not just a shop’s retail manager, Natalie Stevens!

Natalie Stevens from not just a shop portrait

So Nat, what have been your highlights over the last year

There have been so many! Since launching, we’ve stocked 700+ different product lines by 84 different artists and designers – providing a vital launch-pad for their businesses. A further 900+ students and graduates have benefitted from attending our programme of events and workshops (we often get industry and graduate speakers in to run these). It’s great to see that current students and very recent graduates have the confidence to submit their work for sale in not just a shop as a result of the support they’ve received through these workshops.

Workshop taking place in not just a shop

How did not just a shop come about?

not just a shop is situated on the ground floor on University of the Arts London’s High Holborn site. Before being transformed, the space was used for a rolling programme of exhibitions and pop-up shops. These pop-up shops were particularly successful and really engaged the local community, so we realised that the space had huge potential. We spotted the opportunity to provide our students and graduates with income and exposure all year round, whilst also guiding them through the (often difficult) process of launching and running a successful businesses – and so not just a shop was born!

In-keeping with the spirit of the project, all of the display furniture in not just a shop was designed and built by a UAL graduate and the shop is staffed by UAL graduates. The designers behind the branding, our shop photographer, and the illustrator behind our current window display (Martina Paukova) are all also graduates of our University.

Not just a shop store front

What’s next?

We’re working on a new e-commerce site to increase the shop’s reach. So many of our customers ask if we’re online – and we receive calls and emails from customers across the UK and overseas asking if we can ship our products to them – so it feels like a natural next step.

Items displayed in not just a shop

Thanks Nat! 

We’re celebrating turning one with treats in store and a 20% discount on products tomorrow 27th September from 11am-7pm! Pop in to celebrate with us at 272, High Holborn, WC1V 7EY. 

Muffin being eaten away

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