British designer Alex Swain completed an MA in Graphic Design at London College of Communication in 2005. His brand, ByALEX, creates pure and minimal products for the home and workplace. ByALEX products are available to buy from not just a shop.
What’s your fondest memory from your time at UAL?
Hanging out with a great group from all corners of the world – working with international designers brought so much energy to the projects!
How did your company come about?
I was running a design and branding consultancy in Clerkenwell. Lots of the projects coming through the studio were digital so, because I’d always enjoyed making things, I started to miss physical design challenges. I decided to try designing some furniture, just as a side project. I also lived in a small flat and couldn’t find furniture that was well designed and made from quality materials – I didn’t want IKEA anymore.
Who or what inspires you?
I tend to follow designers who know exactly what they like – people with a strong aesthetic or who are great at responding to a ‘real’ need in the world.