Meet the artist – Penina Zeltser
Penina Zeltser portrait

Meet the Artist – Penina Zeltser

BA (Hons) Illustration and Visual Media, London College of Communication, 2020

Penina is a printmaker who focuses on print and pattern design. Process is an important part of her practice, it allows her to fully play and develop an image.

‘Leaving Their Mark’ is a series of etchings made from a collection of pressed flowers. Soft ground etching allows Penina to capture the beautiful marks and textures of the flowers. She is currently in her last year at London College of Communication studying Illustration and Visual Media.

Artwork by Penina Zeltser

What was the inspiration behind the piece(s) in not just a shop?

I love pressing flowers, I find it a beautiful and satisfying process. It’s a procedure that takes time; similar to printmaking. Printmaking is definitely one of my favourite artistic processes, so I decided to experiment and try them out together. I love how soft ground etching has managed to pick up all the delicate details of the flowers- creating a textured and subtle image. This process has inspired me to use my pressed flowers in screen printing and ceramics. It’s also made me realise that artistic processes are a form of meditation for me- it’s a time to flow through a method and just focus on what I’m doing.

How did you make the pieces in not just a shop?

It’s a soft ground etching.

Who has influenced your work the most?

The V&A fashion and nature exhibition.

When did you know that you wanted to pursue a career as an artist?

I wouldn’t necessarily call myself an artist; I’m more of a crafter and maker. I also love making small ceramic spoons, trinket dishes and spice bowls.

What else should we know about you?

I’m an avid yogi who loves to cook with lots of veggies but struggles to resist a Sainsburys £1.50 cookie haha!

What do you want viewers to take away from your work?

A sense of calm, presence and the importance of process.

Two pieces by Penina Zeltser

What three things are essential to your practice?

Process, time and patience.

What is the most inspiring place or exhibition you’ve been to in London?

I have 2- the fabric of India exhibition at the V&A and William Kentridge’s exhibition at the Whitechapel Gallery.

How does it feel to have your work displayed in not just a shop?

It feels fab to get my work out there and displayed to the public.

What sort of a person do you imagine would relate to your work?

Someone with an appreciation of nature.


Great to talk to you Penina! See Penina’s works for real at not just a shop, 272 High Holborn, WC1V 7EY!

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