Abigail Ajobi was founded in October 2020, with the brand’s ethos based on the spread of social awareness, community and sustainability. Each collection donates part of the profits to support a charity/foundation pertaining to the theme.
Sustainability is at the heart of this brand. “Sustainability is not only about being ‘green’ but the part you take to preserve life and uplift your community.” Using the ‘convertible’ clothing functionality limited quantities are produced from eco-fabrics whilst investing back into the UK’s craft industries by sourcing local services. Placement prints are not used which makes each piece unique to the individual and also helps to reduce waste.