Karine Fortier founded An Idea So Beautiful in 2018, to explore the idea of simplicity and optimism in design. Her collection of joyful contemporary paper goods are printed in her studio. She draws inspiration from her day to day creative exploration, her passion for colour and her love for her home town Paris. She won the Talent Awards in 2018 for her series ‘Little Pleasures’.
An Idea So Beautiful’s greeting cards are printed on premium quality paper made in England from 100% ECF virgin fibre (acid-free and FSC certified). The brand’s giclée prints are printed in the UK onto fine art paper and come hand-embossed for authenticity.