Photo of Daphne from Purpose & Worth

Purpose & Worth etc is a design-led stationery brand founded by London-based designer and illustrator Daphne Diamant in 2010.

Originally from Canada, Daphne worked as a graphic designer and creative director before setting up Purpose & Worth etc, in a desire to return to a more authentic and hands-on practice of illustrative storytelling. The brand’s designs are inspired by her love of typography, modern decorative arts and print techniques.

Purpose & Worth etc products include stationery, wrapping paper and prints and are stocked in independent shops, galleries, museums and retailers throughout the UK as well as in the US and Japan.

Products for sale

Quality greetings cards - who's counting design

Big One Birthday Card £2.95

Quality greetings card with Kitty Snuggles design

Kitty Greetings Card Blank £2.95

Luxury greetings cards - Kitty corner notecard set

Kitty Corner – Boxed Set of 8 Cat Cards £12.00