What attracted you to your craft?
I’ve always had a passion for creativity, which led me to study Fine Arts at Central Saint Martins. A few years after graduating, I was approached to illustrate a children’s book. That experience sparked my love for illustration, and I’ve been pursuing it ever since.
What does your typical day look like?
I’m most productive in the evenings, so my mornings are usually spent on housework or cooking. In the afternoons, I begin illustrating. It takes me a little while to find my creative flow, so I typically handle administrative tasks first to minimise distractions. If I hit a creative block, a walk often helps me refocus.
Does your product have an environmental focus?
I use eco-friendly paper that is made using wood pulp from sawmill residues, forest thinning and Roundwood taken from sustainable forests.
What is the USP (unique selling point) for your products?
I think my style is unique and something that you will not find anywhere else.
Where do you find your inspiration for designs?
I find inspiration all over, from Pinterest, conversations with others, and Instagram.
Please can you provide a little more info on how your interest in design started and developed?
After being approached to design a children’s book, I experimented with different materials and processes and over time I have refined it to what it is today. It’s a combination of traditional techniques and digital.
Do you have any favourite items in the collection?
One of my favourites is my fish series, which has been quite popular. Initially, it wasn’t planned. I illustrated a card with the words ‘birthday fishes’ and a variety of fish on it, but a friend encouraged me to create a separate card for each fish, which led to the entire series.
How would you summarise your collection in a few sentences or words?
My style is distinctive and uniquely designed to create a sense of something special. It blends whimsical and playful elements with intricate details that gradually reveal themselves, inviting viewers to discover new aspects the longer they look.
What are your hopes for the future?
I would like to one day solely live off my art.