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With our 4th birthday at the end of September (watch this space!), we decided it was about time to highlight our all-time best sellers from the past 4 years! From fun yet practical tea towels to eye-catching and comedic socks, our best sellers have become not just a shop classics in their own right.

Our top 10 products include a variety of unique home, fashion, giftware and artwork made by UAL students and alumni. Make a cup of tea, get comfy and discover our most popular products and the designers who made them…

Happy birthday greetings card.

At number 10, our Cats Happy Birthday Card by Bristol-based illustrator Emily Nash is the perfect greetings card for cat lovers. Featuring 6 grey cats, each wearing a different party hat, it’s the best way to say happy birthday to the cat fanatic in your life. 

A pair of earrings set against a green background.

At number 9 we have our Tropicalia Earrings, designed as part of a collaboration between UAL’s London College of Communication and Materia Rica. They take inspiration from the Amazon’s diverse natural beauty. These earrings were designed by Catia Kelleher and are exclusively available at not just a shop and Materia Rica.

Party leopard illustrated card

Number 8 is our Party Leopard Greetings Card featuring a friendly leopard who is ready to party! The lovely chap is the creation of illustrator Abigail Burch, who is known for her funny drawings. It’s guaranteed to put a smile on the face of whoever receives it.

Enamel pin badges three houses packaging

Next on our list at number 7 is this cute Three Houses pin badge designed by illustrator Clarisse Hassan. It features 3 colourful houses that are typical of Copenhagen, Amsterdam and London. The pin comes on an illustrated backing card.

Cool tea towels - Dogs of London

Number 6 would make an amazing gift for Londoners and dog lovers alike. Our Dogs of London Tea Towel by Peckham-based Garudio Studiage features 16 illustrated dogs that are regularly found in different areas of London.

Luxury candles - set of 3

Number 5 is our lovely set of mini candles is by The London Refinery. The candles are hand-poured from soy wax and do not contain toxins, carcinogens or pollutants. Each one has a different fragrance, blended from 100% pure essential oils. The set is designed to refresh, calm, balance and uplift your mood.

At number 4 is an exclusive collaboration between not just a shop and The City Works. This dreamy A5 navy notebook features beautiful silver hot-foiled detailing and showcases famous London landmarks, such as the London Eye and Big Ben.

Fashion Socks - Frida Kahlo design

At number 3 are our brightly coloured, unisex ‘Frida Callus’ socks by Chatty Feet. They bring flowers, fun, and attitude to the self-portrait party – not to mention a noble brow! Frida Callus’ face is immortalised in soft combed cotton, meaning you can be a master of both style and comfort. The socks are a fun and affordable gift for the art enthusiast in your life.

Designer homeware - selection of miniature pots

Number 2 brings us collectable miniature aubergine pots which are hand-cast and glazed by acclaimed ceramicist Yuta Segawa in his London studio. Due to their small size, these pots work well as a collection and can be displayed as artwork or used to hold a single stem flower.

Finally, at number 1 is… (*drumroll*) … the Nose to Tail soft animal tape measure. This tape measure features 50 different animals up to 300cm long, from the tiny Gold Frog to the mighty Komodo Dragon. Find out how big your favourite animal really is – and see how you compare! A totally unique gift for the animal lover in your life.

There we have it, the top 10 best sellers at not just a shop. Did your favourite products feature in our best sellers list? Let us know in the comments what your favourite products are!

We would like to say a big thank you for your support throughout the past 4 years and your continued enthusiasm for our work in supporting the next generation of designers.